Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services or brands. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. It encompasses various online marketing efforts and strategies to connect with the target audience through electronic devices and the internet. This includes not only email, social media, and web-based advertising but also text and multimedia messages as a marketing channel. Digital marketing leverages a wide range of channels, including search engines, social media, email, websites, content marketing, and online advertising.