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How can Instant Apps Transform the Sphere of Mobile App Development?

Instant apps are designed to allow users to access content from an app without installing it.

One out of four mobile users abandons an app after the first use. It means that 25% of the users find the features unsuitable or of little value to meet their specific needs. The statistics explain the dilemma faced by app developers and this is where Google’s instant apps can become a great solution. 

Instant apps have entirely changed the approach of connecting to users making it more convenient and hassle-free. Moreover, the apps allow businesses to connect to those who don’t have the company’s app installed on their devices. While from the user’s perspective, instant apps are perfect to avoid getting their phone’s memory full.

The incredible features of the instant apps further help increase the discoverability and reachability of the applications. Be it emails, YouTube comments, URLs, Google Search Results, or social media results, the app will be discoverable from any location. 

The unique features of instant apps help the users familiarize themselves with the full variants of the app before installing it. In the blog below, we explore more about instant apps and how they have the potential to change the sphere of mobile app development. 

Table of Content

What are Instant Apps?

Instant App is a small software program that allows users to access content from an app without installing it. The apps are designed to save users space on their devices and conveniently deep link them to an app’s specific functions.

Instant apps are native containers with access to the device’s hardware even though they run like local apps. These apps successfully allow the users to explore the apps’ code and access the portions with necessary functionalities. If the users are further satisfied with the features, the whole app can be easily downloaded from the Google play store. 

How Does Instant App Work?

When a user clicks on a URL of an instant app, they are sent directly to a specific section of the application. This becomes possible because the app has been split up into modules which means only the code that is needed to display that module is downloaded. 

It means that an instant app is still technically downloaded onto the device, however, it works much like a mobile browser as the app is cached once it is closed. What makes instant apps even more unique is that there are no downloads, no installers, and more importantly no waiting.

Some Essential Features of Instant Apps

Thanks to the growing significance of mobile apps, instant apps have become an instant hit among users. The most prominent reason is that it can be easily accessed without downloading which allows users to keep their storage free. 

Businesses such as e-commerce are the ones who get benefitted from it the most as the app allows the users to experience the products instantly. Instant apps also increase company awareness and encourage users to download the app. 

Check some of the features of instant apps that make them so unique:

No Need for Installation

Android Instant Apps allow users to use business application apps instantly without downloading them. For businesses, even though the user might not prefer downloading the app at the moment, they will still be able to experience the features of the app. In case the users will find your app beneficial, there are chances that they will download it. This facilitates creating brand awareness as well as gaining the trust of the users. 

Easily Accessible

The users can experience instant apps from any source. It can be from Google search results, text messages, social networking sites, and other deep links. The users also always have the option to search Google Play for instant apps and can easily try the lightweight version of applications from any source. 

Better User Experience

The users can check the features of the app and examine how it can be beneficial for them without having to download it. When it comes to mobile apps, users always look for flexibility and great functionality. Instant apps provide both hence improving the user experience.

Instant apps business impact

How can Users Access an Instant App?

There are times when the users are unable or unwilling to download or open a large app, even though they could be benefitted from some of its features. Instant apps are a great answer to increase app user engagement, as they allow users to access information without having to download an app. 

Here is how you can take advantage of instant apps on your phone. It should be noted that a user need to have a phone or tablet running Android 6.0 or higher. 

  1. Open Settings on your phone and tap on Google in the personal section
  2. Scroll down until you find instant apps and tap on it
  3. Flip the toggle to On
  4. Read the terms and conditions carefully. Tap yes to start using the instant apps. 

Now that you have enabled the instant app on your smartphone, you

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